Whether you’re starting out, in the midst, or already reputable in your journey into the profession, it’s a common aspiration for graphic designers to be recognized and have their names revered, especially in an internet-centric era such as today. It’s no secret that having your name pop up on Google’s top searches would be a surreal thing to tick off the bucket list. As such, we present to you the top 10 most searched names for graphic designers (something that you should know too as an aspiring top graphic designer yourself!)
Image from: Pentagram
Paula Scher is Google’s most searched name when it comes to graphics designers. You might be wondering who she is and what she does. Well, let’s find out. Paula represents a true example and strong inspiration when it comes to a modern graphic designer. She began her career at CBS Records and, after a two-year stint, left to pursue a more creative endeavor at competing label, Atlantic Records. She worked for a variety of major clients such as the New York Theater, Bloomberg, Target, The New York Times Magazine, Madison Square Park, Tiffany & Co., Citibank, The American Museum of Natural History, and many more. She earned many titles and awards including the National Design Award, AIGA Medal, and Type Directors Club Medal. In 1991, she was inducted into the Art Directors Hall of Fame. Want to know more about Paula? Click here to listen to her TED Talk.
Image from: Medium
Google’s second most searched name is David Carson. Known for being the ‘90s’ most influential graphic designer, Carson’s unique designs (renowned for “grunge”, the term used to describe punk and heavy rock) opened a whole new era & approach to graphic design. In 2000, he wrote a monograph called “End of Print”, which has later been considered to be a ‘designer’s bible’. Click here to explore his works.
Image from: The Drum
Jessica had shown a ‘knack’ for design and coding as early as 11 years old. After graduating from university, she turned down a job offer from Apple to pursue an internship under Paula Scher. She worked as an associate director at Print Magazine and has published designs with various companies including The New York Times and The New York Times Magazine. Her outstanding designs are known for being “bold”, “emotional”, and “provocative”. In 2019, she founded her own company, “& Walsh”, pursuing her dream of starting up her own business. Click here to view her works.
Image from: Bloomberg
Graphic design isn’t just talk of logos, motion graphics, or animation. It also includes typography and visual language. Naville Brody kickstarted his career designing a poster for a student concert. He then made a name for himself as an art director at The Face. In 1991, he and his friend started FUSE, a project that challenges the ideas of typographic and visual language. You can visit his website for inspiration on typographic design.
Image from: Medium
One of the most well-known graphic designers of all time, Massimo Vignelli’s work is timeless and visually impactful. With works ranging from package design to houseware design and furniture design, he was able to influence many major companies’ rebranding, of which include American Airlines, Xerox, IBM, and more. Moreover, he is also responsible for designing the subway map and signage of New York City. He passed away in 2014, leaving behind a great and powerful legacy to guide the world.
Image from: Pentagram
Michael Bierut is a leader in the graphic design world. He used to work with Pentagram, producing thousands of graphic design work for Benetton, the New York Jets, Walt Disney, the Fashion Institute of Technology, and etc. Bierut is, without a doubt, exceptionally talented and successful. He believes that it is up to the graphic designer to bring significance to a subject and inspiration, rather than Photoshop. Here is his TED Talk.
Image from: Famous Graphic Designers
Herb is an American designer. He collaborated with Ralph Ginzburg and published three versions of his magazines: Eros, Fact, and Avant Garde. He designed the typeface for Avant Garde, having been described as a reproduction of ‘Art Deco’, an inspiration for the typography during the ‘90s to 2000s. He is also known as the ‘king of typography’. His biography is here.
Image from: The One Club for Creativity
The first Japanese graphic designer who was inducted into the Art Directors Hall of Fame, Fukuda is known as the designer of ‘sarcastic anti–war and environmental advocacy’ posters that The New York Times once described as: “distilled complex concepts into compelling images of logo-simplicity”. His works include the poster for the 1970 World’s Fair in Osaka and a 1980 poster created for Amnesty International. Moreover, his ethos is that, in design, “30% dignity, 20% beauty, and 50% absurdity are necessary”. “Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.” See samples of his works here.
Image from: AIGA
Wolfgang is an internationally known graphic designer and typographer in the 20th century. His work is categorized as Swiss typography and he is credited as the “father” of ‘New Wave’ or ‘Swiss Punk’ typography. He was a member of AGI from 1978 to 1999 and received several awards throughout his lifetime. Read more about his biography here.
Imag form: Famous Graphic Designers
Armin Hofmann is another Swiss typographic designer and devoted teacher. He began his career as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts. He is also a pioneer in developing the graphic design style known as the ‘Swiss Style’. His work and biography can be found here.