Logos are an ‘absolute’ when it comes to a company’s branding and foremost, identity.
They are, more often than not, the first or last thing that pops up in the consumer’s head (like a stamp in the mind) when reminiscing or contemplating about a brand, product, or service. Henceforth, we bring you: 15 sample logos you *must* check out for inspiration!
Graphic designs & Logos
One example of a logo that best utilizes the nature of ‘hidden meaning’ is Vaio. The pairing of an analog wave with binary numbers (‘1’ and ‘0’) represents how the company brings analog and digital technology together.
2 Clever Barista
Logo design: SNSTR
This logo design ‘cleverly’ (pun intended) merges latte art and a bonfire into one distinct element, combining the warmth and comfort from both references. This serves as a good example of how to smoothly blend two objects of differing nature.
3 My Indian Closet
Logo design: Janis Ancitis
This logo ingeniously fuses both creativity and uplifting cultural roots. It takes a simple glance to recognize that this logo is not just fashionable, but also culture-oriented.
4 Tiny Whale
Logo design: arkum
It might not be apparent at first glance, but the space between the words “Tiny Whale” makes out the ‘figure’ of a whale (with its tail beneath the “W”). It sometimes takes extra measures for others to decipher the hidden message within their logo. Such wasn’t the case for this one – they didn’t have to look far.
5 Bear Fox
Logo design by Sava Stoic
Animal figures are a popularly recurring element or reference for logo design. Moreover, this logo takes animal reference up a notch by hinting the viewer to observe a little more; color also plays a distinct and equally essential role.
Logo design: Sava Stoic
Bowlaroo serves as another example of inspiration for designers to creatively utilize the art of language and allow it to communicate cooperatively with the logo design’s image/illustration.
Logo design: SNSTR
The use of geometry/geometric shapes in graphic/logo design has also become an increasingly recurring trend. This logo blends the discipline of geometry (to depict a cliff) with the free-spirited sense of adventure (depicted by an upward-facing wolf).
Logo design: Bedow
Just like the prior logo, some logo designs substantiate the free-willed spirit that is imagination over the disciplinary one that is knowledge. Such is the case for this logo design by Bedow.
Logo design: Verizon visible
This logo was designed for a campaign for Verizon. Unlike previous or prevalent approaches to logo design, Verizon visible’s ‘destructive’ approach to logo design proves otherwise brilliant than it is, say, literally ‘destructive’ in nature; an epitome of “thinking out of the box”.
10 Killed production
Logo design: Sean Heisler
‘Humor’ is another under-utilized aspect of logo design. This logo by Sean Heisler capitalizes on a ‘sleeping’ “i” to give a simple yet witty and entertaining approach to logo design.
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