12 Social Media Tools For Every Marketing Need

Here are the best social media tools for marketing right now.

It’s an open secret. If you want to succeed in your business, you’ve got to be on social media.

Not having an online presence these days is a major rookie mistake. The best businesses can drive up their revenue with a strong social media presence.

That being said, it’s not always easy to churn out content consistently. It can be difficult to balance your social media platforms on top of running a business full-time. That’s why we’ve compiled a list of social media tools for marketing.

You can also find out how to create a successful social media campaign here.

For social media content creation

1. Piktochart

Piktochart is an online tool that enables small businesses to create professional-looking infographics, presentations, and reports without needing design skills. It has templates, icons, and images that can be easily edited.

Plus, it also has features that let users collaborate on projects and access analytics to measure their content’s success.

2. Canva

Next, Canva is a graphic design platform that also provides tools to create online content.  With Canva, marketers can easily create posts, stories, and covers, using pre-designed templates.

Apart from that, Canva also offers tools for creating videos, animations, and presentations, which can be used for social media ads, tutorials, and product demos.

3. Grammarly

Grammarly helps to identify and correct grammar, spelling, and punctuation errors in real time. You don’t want small grammar errors to detract from your brand, so it’s a must to keep content error-free and professional.

Apart from that, Grammarly’s tone detector feature can also assist in keeping a consistent tone and voice.

4. BuzzSumo

Marketers on social media have to be agile, quick to detect trends, and ride with the wave. Buzzsumo identifies popular content and trends per industry. You can search for specific keywords or topics and see which articles or posts have the most engagement and shares on social media platforms.

By analyzing this data, marketers can gain insights into what their target audience is interested in and create content accordingly. The tool can also identify key influencers, which whom businesses can partner to increase their reach.

5. TapInfluence

Similar to BuzzSumo, TapInfluence is another platform that allows companies to connect with influencers to promote their products.

It can be useful for marketers because it streamlines the process of finding and collaborating with influencers who have a large following and can help increase brand awareness. Apart from this, the tool also provides analytics and metrics to track the success of influencer campaigns.

6. Socialbakers

Socialbakers is a social media analytics tool that can be used by social media marketers to track their performance, analyze their audience, and monitor their competitors. With Socialbakers, marketers can access insights on their social media channels, including follower growth, engagement rates, and content performance.

This information can help them make data-driven decisions and optimize their social media strategy for better results. You can also compare your performance against your competitors here.


For social media content management

1. Hootsuite

Hootsuite is a social media management tool that allows users to schedule and publish content across multiple platforms, monitor conversations, and track performance. It can be used to manage all social media accounts in one place, saving time and increasing efficiency.

The platform allows for user collaborations and also provides analytics to measure posts.

2. Buffer

Buffer is a social media management tool that can help businesses improve their social media presence. It allows businesses to schedule posts, analyze performance, and manage multiple social media accounts from one place.

This is a great overall tool that’s suitable for businesses that are just starting out.

3. Sprout Social

Sprout Social is a social media management tool that can be used to manage multiple social media accounts, schedule posts, monitor brand mentions, track social media metrics, and engage with your audience.

It is a great tool for businesses that want to streamline their social media presence and improve their social strategy.

4. CoSchedule

If you’re looking for a social media tool with helpful integrations, CoSchedule is for you. It allows by allowing them to schedule and publish social media posts, collaborate with team members, and analyze the performance of their social media content.

It also integrates with other marketing tools such as WordPress, Google Analytics, and Mailchimp. This can help streamline the social media marketing process and improve the overall effectiveness of social media campaigns.

5. MeetEdgar

MeetEdgar is another management tool that can help marketers save time and increase engagement on their social media platforms. It allows users to schedule and automate their social media posts, as well as organize their content into categories for easy posting.

This tool also automatically recycles old posts, giving them new life and increasing their reach. Overall, MeetEdgar can be a valuable tool for marketers who want to boost their online presence.

6. Loomly

Loomly is a social media management tool that can be used by marketers to streamline their content creation and publishing process. Here, you can create and schedule posts across multiple social media platforms, collaborate with team members, and access analytics to track the performance of their content.

It also provides post-optimization recommendations and hosts a content library to help you create more engaging content.


There’s no hard and fast rule when it comes to deciding the best social media tools for marketing for you. However, be sure to avail a plan to meets your budget, your needs, and your capabilities.


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