If you are just new to this whole marketing game, result-driven marketing is basically the process of using results that are collected from consumer engagements from your website to create marketing decisions. These can range from a lot of things like being able to create relevant items, optimizing the website experience for the users, and showing them ads that are useful to them along with relevant promotions for the future.

This shows you that this form of marketing is really important as you further your online reach to your consumers. As you dive into this, you have to think about your primary goal and what’s the most effective way to reach this. Most of the people’s goal is to increase web traffic and brand awareness.

Without further ado, here are the 5 main result-driven marketing tools you need to help you achieve these goals and master result-driven marketing.

1. Optimizely

The mission of Optimizely involves making it easier for brands to discover, create and deliver the right experience for each customer. How are they able to do that? Through their single optimization platform for website and mobile apps, they are a tool for marketers looking to deliver the best user experience for both the web and mobile apps. They conduct A/B split tests with advanced features. This marketing tool also lets you use multivariate testing with client-side JavaScript variation code and through this, the users can compare different experiences with each version to see which lets them have a better time and lead to more conversions.

Main Features and Benefits:

• Code-free Visual Editor
• Freedom to experiment and personalize
• Fast, measurable, protected, and intuitive interface.
• Convenience in creating data-driven marketing decisions
• Documentation, webinars, 24/7 world-class customer support, and forum support.
• Class one integration with your analytic platforms, tag managers, CMS, third-party data, and others.
• In Testing: MultiPage, A/B and Split URL, mobile app, and mobile site
• Audience targeting options:
  • Data export
  • Preview mode
  • Campaign schedule
  • Stats Engine
  • Behavioral targeting
• Generates real-time ROI.

Price:

Free for 30 days, enterprise features and pricing plan

Monthly Visitors:

616,110

2. Whoisvisiting

B2B Marketers are in a constant struggle in converting leads. Through using Whoisvisiting, you can increase your ROI by understanding which among your campaign channels is able to bring you the highest number of people to your website.

With this tool, you can track B2B visitors and gain their e=mail addresses, telephone number, and other contact information. The instant advantage you are able to find is the knowledge of your real visitors on your site. These users start becoming real rather than just seeing numbers and letting you gain their interest and contact them to further the relationship.

It has actually become part of the fastest-growing marketing trends this year, especially with B2B and SaaS companies. It’s because of its ability to let you find out the companies accessing your website and the ability to give them a more personalized experience.

With this information, you can create brochures, articles, and the like that address the relevance of your product or service in solving problems most users visiting your website encounter. Your promotion team can also have a more relevant conversation with your leads.

From the buyer’s perspective, they will feel that you really know what they need and what their experience has been. This can easily lead to a sale and proves the effectiveness of this tool.

Main Features and Benefits:

• Integrates with Salesforce and other CRM tools.
• Custom trigger data reports allow you to identify and get notifications of your website’s real-time visitors.
• Customer support via email, live chat, and agency partners.

Price:

Free Trial for 14 days

Reach Up to 200 Unique Visitors Tracking $49 per month

Achieve Up to 1000 Unique Visitors Tracking $69 per month

Get Up to 5000 Unique Visitors Tracking $99 per month

Increase Up to 10,000 Unique Visitors Tracking $149 per month

Monthly Visitors:

119,100

 

3. Crazy Egg

If you aren’t aware of what heat mapping is, it’s a two-dimensional graphical representation of data through the form of a map where the data values are shown with different colors. Crazy Egg is a heat mapping marketing tool that has been around for 14 years and is being used by more than 100,000 customers.

This lets you know how the users of your site scroll and click as well as calculate the pages that were viewed and clicked so you can know what is relevant to them. It can also take account of the tabs and links that were clicked in order to give you the best preview of what your visitors are and are not noticing on your website.

It’s also a very efficient marketing tool for visualizing web activity and analyzing data because you are able to see the actual numbers and locations you need to know.

Main Features and Benefits:

• See the highest rates of the click activity
• Find out what your best call to action is
• Segment clicks by metric
• Easy to set up for high-ROI change.
• Overlay Tool shows different results from Google Analytics.
• Uses Confetti Tool for both mobile and full websites.

Price:

30 days free trial for all kinds of plans

Subscriptions that are paid annually:

• Basic $9 per month for 10,000 visits, 10 active pages, and daily reports.
• Standard $19 per month 25,000 visits, 20 active pages, and daily reports.
• Plus $49 per month 100,000 visits, 50 active pages, and hourly reports.
• Pro $99 per month 250,000 visits, 100 active pages, and hourly reports.

Monthly Visitors:

947,700

 

4. Google Analytics

Among everything on the list, this is the most famous. Its web analytics platform makes use of big data technology in order to track website behavior. From there, it is able to report visitor activity including how they engage with your content to the amount of traffic a page gets. It may also include the average time spent on the site, bounce rates, and e-commerce sales. Furthermore, it can help you recognize your most profitable online marketing channel so it can be a huge help for your business.

Most marketing teams worldwide make use of Google Analytics as the foundation of their result-driven marketing strategy. With 30-50 million websites making use of this and being free of charge, Google Analytics stays on top as a valuable business tool.

In comparison to an airplane wherein you are the pilot, Google Analytics is your dashboard that is able to track and report your website and how it’s working efficiently and effectively.

It’s a freemium web data analytics service offered by Google so it is completely free for all your internet data analysis needs. It also provides a lot of web research tools for Conversion Rate Optimization.

Main Features and Benefits:

• Real-time traffic reports, including:
  • The number of people
  • Geographic locations
  • Keywords, referrals, and conversions on your site.
• Integration with AdWords, where you can easily track landing page quality and conversions.

Price:

Free

Monthly Visitors:

2,202,806,160

 

5. Campaign Monitor

Another tool that has been around for a long time, Campaign Monitor has been running for more than 13 years and serves more than 2 million people at 200,000 companies all over the world. This tool is extremely helpful in your e-mail marketing and automation process because it also gives you real-time results with interactive dashboards. These cover a wide range of e-mail campaigns, automated journeys, and transactional e-mail.

They provide a complete set of reports that include the exact data of opens, clicks, shares, and bounces so you can easily learn and revise to achieve your goals. You can also test each campaign with A/B testing of different elements in your e-mail. You can also see how it is delivered with spam testing among different devices and e-mail providers so you know how to change the content for better results.

Main Features and Benefits:

• Allows designers to create, send, manage and track branded emails.
• The tool’s technology can aid resolve multifaceted problems easily.
• Using the template builder, generate a free HTML email template in less than 60 seconds.
• Based on behavior and activities for different contacts, you could produce diverse campaigns by using their ‘drag-and-drop’ builder, visual (customer) journey designer, creative marketing strategies, and real-time performance metrics.
• To personalize every message, the tool connects effortlessly to hundreds of pre-built apps and integrations, including Shopify, SalesForce, and others.
• Customer service support is available 24/7 via email.
• Strong support forums and phone support are available for Premier customers.

Price:

Subscriptions per month:

• Basic $9
• Unlimited $29
• Premier $149

Monthly visitors:

946,830

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