A logo design instantly speaks a thousand words about your brand. That’s why it has to be unique, appropriate, and simple to send the right message to your audience. Creating a logo design demands a load of creativity and efficiency in order for it to be effective. The graphic designer you choose to work with should have a good mixture of creativity, design skills, and skillful application.
Having a distinctive logo made for you is easy but getting one that perfectly fits your brand may take a lot of time and revisions. At DotYeti, we use the following elements of logo design to come up with our best work:
1. Simple and clean designs
The great thing about simple logos is that they are easy to recall and recognize. A good, simple design conveys refinement and distilled identity. Meaning, it catches more of the viewers’ attention. Logos don’t have to be super grand in design, but rather uniquely eye-catching and minimal.
2. Easy to recall
A great logo is one that’s memorable, which can be achieved easily once you take simplicity and distinction into account.
In a pool of bold, artistic, and fancy logos, you want one that really stands out. Make it memorable by avoiding overly used icons such as arrows and the like. Or, at least, have an illustrator do a fresh take on overly used icons. Keep it clear, memorable, and simply distinctive instead.
When looking at designs, ask yourself. How long will the logo be effective? Will it endure 10, 20, or 30 years of changing time?
Think about the Coca-Cola logo. Trends have changed, but their logo hasn’t changed much since 1885.
Take that idea from Coke. When it comes to brand identity, longevity is key. Timeless designs create an impression no matter the generation, and will also save you some bucks since you don’t have to change logos every so often.
Unsure if your current logo will stand the test of time? Take our quiz to see how in need your company is of graphic design.
Format and orientation are extremely important in logo design. Opting for a vector format is not only highly recommended, but also an industry standard. Using a black and white color combination also increases a logo’s versatility.
You’d know your logo is effective if:
- The design works well even when formatted in a single color.
- The image resizes well even in the size of a thumbnail.
- The logo displays well even in large materials such as billboards.
- The logo still looks good even when the color is inverted or the background color is changed.
A relevant logo adheres well to its intended purpose. This means one style may not be suitable for the other. For example, baby product logos with playful fonts may not work as well for a real estate business.
At the same time, a logo doesn’t have to show exactly what the company sells. The design doesn’t have to be taken literally with the product. For instance, Mercedes’ logo isn’t a car, and McDonald’s logo isn’t fast food. While your logo speaks for your brand, it can be designed purely for identification.
There’s no denying the importance of a good logo design and the benefits it can do to your branding efforts. At the end of the day, it all boils down to one crucial thing—effective communication. Your logo should define your business at a glimpse.
Unlimited Designs at DotYeti
Need a professional logo design that’ll meet these 5 elements? DotYeti provides on-demand designs with a speedy delivery time. Engage or cancel anytime through our subscription platform.
Our portfolio and case studies showcasing the effective and efficient work our creative team guarantees you’ll have a simple, memorable, versatile, timeless, and relevant logo—in a short amount of time. The best part? You can request unlimited tweaks and revisions until you’re 100% satisfied.
Visit our pricing page now and see what our design packages have to offer. Just need a logo and maybe a few other things? Reach out to a Yeti today for a single service or plan out a custom package—just for you.