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What Is Visual Art and How to Get the Most Out of It

What Is Visual Art and How to Get the Most Out of It

Many have asked ‘What is visual art?’ and have gotten different answers. Visual art is a broad term and can’t be defined by a single sentence. In a simple sense, visual art is for all types of art forms that can be seen or viewed, including filmmaking and performance...

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Netflix’s The Sandman Logo Explanation and History

Netflix’s The Sandman Logo Explanation and History

The highly anticipated Neil Gaiman series decided to keep the original Sandman logo from the 1989 comic book series, albeit with a few changes. Though unsurprising, the fans' reception to the Netflix series’ logo is understandable (if there is any conversation about...

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Design & Its Role in the Foundation of Brand Identity

Design & Its Role in the Foundation of Brand Identity

Design isn't just about styling or making something look pretty. It's about conveying a message and is used to build brand awareness and set up the foundation of your brand identity.  In this article, we'll discuss the value of design and how it helps set up the...

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Tips for Designing a Great Logo

Tips for Designing a Great Logo

Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do. Logos are not just shapes and colors;...

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How Can Using Color Psychology Push Your Brand Forward

How Can Using Color Psychology Push Your Brand Forward

Color psychology is essential in marketing a brand, product, or service. Whether we realize it or not, color has a psychological impact on our emotions and feelings. This is why brands are particular about their presentation through ads, uniforms, or even product...

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Putting the Spotlight on Design Trends this 2022

Putting the Spotlight on Design Trends this 2022

Packaging design trends change constantly, and it’s important to know what’s hot, what’s not, and how to avoid any ugly design trends you’d rather not use. If you’re one of the many business owners that haven’t had your packaging updated in years, or at all, it’s...

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9 Things to Consider to Create a Good Branding Guide

9 Things to Consider to Create a Good Branding Guide

Let's talk about your small business branding guide and what it must be to ensure first impressions are positive. It is so important to make good first impressions, and it all starts with a good branding. While first impressions happen within the first few seconds,...

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4 Reasons Your Company Should Invest in Branding Design

4 Reasons Your Company Should Invest in Branding Design

Effective branding plays a crucial role in the success of a business. Unfortunately, many businesses underestimate the power of branding. For the most part, it is because of a misunderstanding of what branding actually means. But it can also be due to the fact that...

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The Basic Types of Images Used for High-Quality Web Content

The Basic Types of Images Used for High-Quality Web Content

Web content consists of everything that fills the website, and it is part of the user experience. It includes the following core types: text, images, video, animation, and audio. Together, they form the visual element of a visitor's interaction with your brand online....

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