Design & Its Role in the Foundation of Brand Identity

Design isn’t just about styling or making something look pretty. It’s about conveying a message and is used to build brand awareness and set up the foundation of your brand identity. 

In this article, we’ll discuss the value of design and how it helps set up the foundation of your brand identity.

brand identity

Developing a Strong Brand Identity

Your brand is more than just a business. It’s a reflection of your values and the personality of your company. It helps people connect with you and encourages them to become customers.

The only way to develop a strong brand identity is to have an effective design strategy. Design conveys an important message about your brand, and it’s the first thing new customers will see. You can have the best products and services in the world, but if your design is amateurish, people are not going to take you seriously.

On the other hand, effective design can help people connect with your brand and increase your conversion rates. A good design should be aligned with your brand values, and it should also be consistent throughout your marketing materials, website and physical storefront.


How to Establish a Strong Brand Identity

If you want to build a strong brand identity, you need to gain a better understanding of your target audience. Who are they, and what are their needs? Do they want to be entertained, or do they want to be educated? Once you know your target audience, you can start developing a brand style guide.

A brand style guide is a document that outlines your brand identity. It contains all the standards for designing your marketing materials and is used to create a consistent look for your brand. When everyone involved in the process is familiar with your brand style guide, you can create a consistent brand identity that will be easy for people to recognize.

To create a professional brand identity, you need to understand the basic principles of design.

1. Typography

Typography is the art of arranging type and has been around since the beginning of print. There are many different types of typefaces, and different fonts are appropriate for different types of content. Headlines, for example, tend to use bolder types and block text uses a smaller font and is easier to read.

Regarding typography and designing a brand identity, it’s important to be consistent. You’ll want to create a unique brand font and use it throughout your marketing materials. This helps people recognize your brand, and it creates an impression in your customers’ minds that your brand is reputable. 

2. Color

Another important aspect of design is color. A color scheme can help make your brand stand out from the competition. It can also help people connect to your brand based on their personal preferences. If you’re creating a design for a children’s clothing store, you might want to use bright colors and playful graphics to make an impression in your customers’ minds that your brand is friendly and approachable.

Remember, color is a very powerful tool. Your choices in color can create an emotional reaction in your customers and can be used to evoke a feeling, a mood or a theme.

3. Form or Shape

The way you use form or shape can affect a person’s impression of your brand. Geometric shapes are very popular in design because they create a stable and strong image. Look around your house, and you’ll probably notice that a lot of your products use geometric shapes.

The use of shapes also conveys a message. For example, circles are very popular because they create the impression of a perfect and complete object. Squares are also powerful, and they represent stability and security.

4. Logo

Your logo is the cornerstone of your brand identity. It’s what people will recognize first and what they’ll associate with your brand. Your logo needs to be simple, easy to recognize and memorable. If you’re creating a logo for an existing brand, you’ll need to make sure that the logo incorporates the brand’s previous logo.

5. Website

If your logo is the cornerstone of your brand identity, your website is solidifying the foundation. Your website is essentially the front door to your business, and it’s where people will learn about your brand. The design of your website will reflect the style and values of your brand and set the tone for the visual representation of your brand. A professional looking website can help influence people to trust your brand.

The Bottom Line

Creating a professional-looking brand identity is an essential element of a successful business. Design conveys a message and helps people connect with you and your brand. When someone sees your branding materials, they can easily recognize your business, and they’ll be able to form an opinion about you and your business.

Work with the best graphic designers today here at We are an on-demand graphic design platform that is accessible for a flat monthly fee. Get started now.

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