Packaging design trends change constantly, and it’s important to know what’s hot, what’s not, and how to avoid any ugly design trends you’d rather not use.
If you’re one of the many business owners that haven’t had your packaging updated in years, or at all, it’s crucial to know what’s going on in the industry.
It’s also important to note that businesses that do use the newest trends will be more likely to stand out in the marketplace and will most likely see a positive impact on their sales. So, what are the latest trends that you should keep up with?
The Lowdown on Different Package Design Trends in 2022
1. Bolder and Creative Fonts
In the past few years, the minimalist trend has been all over the packaging scene. It’s been nice, but we’re looking forward to bolder, more creative fonts that show off the brand’s personality.
This trend is all about making an impact with the font, not just letting it sit in the background. You’ll want to make sure your font is eye-catching, without being too loud or distracting. The font you choose should also be versatile enough to work with other colors, and not add to any visual confusion.
2. Transparent Packaging
Have you ever bought a product and wondered what’s inside? It’s a curiosity we all have at some point. This curiosity can be a huge competitive advantage for a business that uses transparent packaging, as it allows a product to speak for itself.
For this packaging trend to be successful, you’ll have to make sure your product is put together in a way that makes sense visually. The product should still be able to sell itself, especially since it’s also a great way to get in touch with your brand’s personality.
For example, you can use transparency to create your own unique “windows” and “doors” within the packaging. Transparency is extraordinary, and a great way to bring a product to life and make it more touchable.
3. Secure Packaging
The more the digitalization of our world progresses, the more consumers are doing their shopping online. Cyber theft is a problem that’s growing every year and more businesses are focusing on making their products more secure.
Packaging that can be damaged or easily opened is no longer as effective as it used to be. Consumers like to see that companies take security seriously, and will most likely avoid products that aren’t secure.
With the rise of online shopping like Shopee, there’s also an increased need for fragile packaging. Products that can break upon impact will be more likely to be damaged and will then need to be packaged accordingly.
4. Humorous Packaging
While people will always connect with brands that speak to them, we’re looking forward to more humorous packaging. Packaging that gets to the point and lets the consumer know exactly what the product does will be successful.
While you’ll still need to combine a humorous look with the necessary information, humor is a great way to connect with a consumer on a personal level. This is a trend that’s going to be successful in all areas of packaging, not just consumer products.
The Bottom Line: The Role of Your Packaging Design in Your Success and Sales
Having updated packaging is an investment that can make a huge difference when it comes to your success and sales in 2022. Make sure your product and packaging bring your brand to life, and that they do justice to your ideas.
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