With all its renowned success in 2021, it makes sense for businesses to use Facebook advertising in the next 3 to 5 years. To give you a better idea of what’s in store for the platform, we have looked at the latest Facebook trends and which one of them will make it in 2022.
Although before dive in deeper, let’s talk about why advertising on Facebook is extremely beneficial:
Why You Should Advertising On Facebook
1. It’s Beneficial For Both B2B And B2C Businesses
Facebook does not only cater to B2C businesses, it’s also a great platform for B2B businesses. In fact, there are key business decision-makers who spend 74% more time on Facebook than other people.
2. There Are Multiple Forms Of Engagement
Facebook’s robust ad formats, targeting options, and scaling capabilities can be aligned with any marketing strategy.
3. Audience Transparency
Compared to other social platforms’ targeting capabilities, Facebook’s audience reach is highly transparent.
Anyone can choose their audience—any business has a high level of control and transparency over the audiences they target.
Top Facebook Trends That Will Make It In 2022
1. Facebook Live
For businesses that have a limited advertising budget, Facebook Live can be an excellent marketing tool to drive awareness and increase sales.
This trend won’t be going away soon as Facebook users are known to watch videos daily—100 million videos to be exact.
Facebook statistics also show that businesses who use Facebook Live to promote or sell their products receive not less than 178% higher than average post engagement. It is also said that Facebook Live has been performing well compared to pre-recorded videos.
2. Engaging Potential Customers with Stories
Facebook has over 1 billion stories shared daily. It’s so popular that even Mark Zuckerberg himself thinks stories play a massive role in the future of social media for a variety of reasons.
Facebook users consider Stories as the new newsfeed—Facebook users are now consistently sharing their everyday events in their stories. And as stories happen in real-time, sharing comes almost instantaneously.
One of the biggest benefits of Facebook Stories is that they work extremely well with smartphones—this makes them highly suited to today’s users.
3. Customer Journey Tracking
If you want to understand your customers on a deeper level, then journey mapping is a critical process that needs to be done right.
Facebook’s new attribution tool has made it easy for businesses to track their customer’s online journeys. Unlike current methods, the tool allows you to view touchpoints such as landing pages, posts, reviews, and ads that lead to a specific purchase.
In a nutshell, it provides business leaders with a clearer picture of the whole customer journey which allows them to measure the value of individual sales channels.
4. Personalized Video Ads
Using personalized videos as a marketing tool is rooted in the fact that Facebook videos get 135% more organic reach than images.
Therefore the popularity of Facebook videos ads doesn’t seem to be slowing down any time soon, which is why 46% of marketers are adding videos to their digital marketing efforts in the immediate future.
As of 2021 alone, there are 100,000 active bots monthly on Facebook Messenger and it is clear that it will further grow in 2022. Businesses utilize them in many ways although customer service remains to be the main reason for a chatbot application.
To successfully use chatbots, there are several things you should remember:
- Make your customer’s chatbot experience fee as personal as possible—let’s face it, nobody likes talking to bots that have the same reply for every question.
- Don’t be afraid to make it simple. The faster they can get the information the happier they will be.
- Accept the fact that chatbots are no magic pill. Sometimes you’ll hit snags along the way and that’s okay.
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