The most essential element to running a successful business is making sure that you have a bulletproof marketing strategy. Graphic design and marketing work hand-in-hand by adding value to your business. The question you should be asking yourself now is, who would you choose to create this?
Freelancer vs Agency — which service should you get?
Since businesses have different needs, this article will help you understand their differences and help you choose the best service to invest in.
Freelance Graphic Design Work
Freelancers are well-rounded professionals that have the liberty to choose a project they want to work on. They commonly work in an independent environment to focus on a specific task and maximize productivity.
Pros of Working with a Freelancer
1. Prices you can afford
Since freelancers work in their home office during their own time, the payment they ask for is always measured by the hours they put in. You wouldn’t have to worry about paying overtime whenever they surpass ungodly office hours.
2. Specialty in a specific field
You would immediately know what graphic design style a freelancer specializes in once you check their portfolio. Whether it’s animations, illustrations, or logo designs — there are several freelancers you can hire that specialize in the style you need.
3. Proficient individuals
Just because they’re freelancers, doesn’t mean they’re not familiar with the corporate world. Freelancers can also create complex or simple designs that will help expand a company’s market reach.
In fact, most professional graphic designers can agree that the majority of them started out as freelancers for major corporations and startup businesses before entering the corporate world.
Cons of Working with a Freelancer
1. Communication consistency
As much as we want to avoid saying this, the reality is that not all freelancers are easy to communicate with. In fact, there is an inevitable chance that you might hire the wrong one — the one that does not reply to any of your calls or emails.
A great tip on how to avoid this is by checking what their previous clients have to say about them. Their feedback can be used as a basis for whether you found the right one or not.
You can even check their website portfolio to see their body of work.
2. Misunderstanding tasks and constant revisions
Explaining your vision for the design through email and phone calls is extremely complex. Little misunderstandings can lead to a messy creative journey filled with frustration and constant revisions that are tremendously time-consuming.
Agency Graphic Design Work
A digital agency consists of a large team of marketing professionals who specialize in advertising. They combine graphic designs and copywriting together to successfully promote a brand, product, or service in the digital world.
Pros of Working with a Digital Agency
1. Quick-witted employees
One thing to expect when working with a digital agency is that they will give you a team of experienced professionals that have a broad range of skills to work on your branding idea. Employees that work for digital agencies can provide a variety of services. This makes brainstorming a piece of cake!
2. Superior designs
Commanding designs that are effective and alluring are what agencies do best. By combining the knowledge and skills of several people, the final output will surely go beyond design borders.
3. Productivity at its finest
Time-sensitive projects can easily be accomplished through a digital agency. Given that they have multiple professionals working on your project, their collaborative efforts make the turnaround time much shorter.
Cons of Working with a Digital Agency
1. Higher price demand
There is a Project Manager or an Art Director that leads the team to ensure that your visual branding is flawless and consistent with the persona of your brand. Thus, working with a team of highly skilled professionals will definitely cost more.
2. Limited time availability
Traditional office hours are followed in digital agencies. The team assigned to you will only be available at a specific time that may or may not be flexible enough to accommodate sudden changes or meetings.
Design Alternatives – Unlimited Graphic Design Services with DotYeti
Can’t decide which service works best? Don’t worry! Here at DotYeti, we are basically a freelancer and a digital agency combined. Our services are known for being affordable, efficient, and reliable — we create designs that engage and convert in just a jiffy!