Graphic design is a constantly changing and evolving field. As the practice gets influenced by multiple factors like trends and user preferences, keeping up with the latest developments may come annually. But for the upcoming year, what are the latest graphic design trends in 2022 that clients should look out for?
1. Anti-Design
The overarching principle of anti-design is that a design should resist and oppose established visual conventions, such as grids and the use of a standard typeface. It may also include experimental layouts and the renunciation of a clear hierarchy. Many designers have given up the traditional grid. Instead, they have opted to create a “rhythm” within their designs, including items that are not a conventional part of the design, such as horizontal stripes or additional boxes.
It embraces imperfection. In graphic design, this means not using the perfect font or using unusual colors. You may initially think that using an incorrect color means using the most basic and boring shades. But that’s not the case with this trend. It’s more about playing with color. The idea is to use shades not commonly used in graphic design.
2. Simplistic Symbols
You typically see them in the media, in packages, and in other common uses. The trend of minimalist symbols is not only in sporting goods and logos but also in designs. The characters are often related to a specific theme or event, reflecting cultural or historical references. They’re usually part of visual stories, where individual symbols are collected and put together to create an overall theme for a particular level. Some characters are used for specific purposes, such as a “No Smoking” symbol.
3. Vintage Designs
Vintage has been a popular trend for the past years and will continue for the upcoming year. There are a lot of reasons why this trend has been so popular. One of the most significant reasons is that consumers are looking for something more “retro” or less “digital.” Because of the “vintage” nature of this trend has become very popular with many companies because it has a solid appeal to consumers.
4. Japandi Design
Japandi design, also known as Scandinavian simplicity, is a minimalistic design approach based on the “less is more” perspective. It includes minimalism and grid-based layouts and focuses on clarity, simplicity, and ease of use.
It is a Swedish-made design style based on simplicity and minimalism, gaining popularity in the U.S. Japandi is particularly popular with tech and electronics companies and Scandinavian-inspired brands. It’s also a good option for startups, as there is not just one visual identity but a family of icons that convey different things.
5. 3D and 2D Mashup
The popularity of 3D and 2D mashups has grown significantly in recent years and will continue to do so in the upcoming year. The idea is to use 2D and 3D elements to create a unique visual identity. The goal is to achieve a high level of dimensional graphic design and a group of realism. It is not just popular with companies but also with designers. These designers are using this trend to create unique pieces that are pleasing to the eye.
Conclusion
Every year brings with it different trends in the design industry. To get ahead of the curve, you need to know what’s happening in the field. The graphic design trends in 2022 we’ve touched upon, each do not fit into the same box. It’s important to understand that these trends are meant to help designers create more visually appealing graphics that are right for their clients and their marketing campaigns.
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