Graphic design is defined as the aesthetic use of words, visual elements and the potential space between them. Thus, it’s often regarded as a creative medium rather than an important business process. However, that’s actually not the case. Graphic design in business branding elevates the impact of all marketing campaigns.
The relationship between graphic design and business branding runs deep. Graphic design helps with communication. In addition, it’s used for bringing your message to light in the most effective way. Some people, such as lawyers and doctors, may want to project a professional, formal image. Others want to make their business more approachable and quirky. In all cases, graphic design is an instrument to ensure that potential customers receive the right message when they encounter your brand.
Graphic design is a must if you’re seeking memorable branding that sticks in people’s minds. Keep on reading to find out how exactly good design elevates a brand’s strength.
What Exactly Is the Role of Graphic Design in Branding?
Graphic design refines the image of a brand by unifying a company’s visual identity with its overall marketing strategy. The result is an impactful design that is in line with a company’s core values and objectives. The strategic design should also drives people to visit the store or website.
In other words, graphic design makes the brand easily recognizable. It should also be done a way that appeals to the target audience. When potential customers ‘get’ the company’s branding, they are more likely to trust them and start purchasing.
What Are Examples of Graphic Design?
Examples that normally come to mind are posters, brochures and ads that we see online or in print. However, there is much more to the story. The brandmarks and logos are an essential part of the branding design overall. A company’s logo serves as an emblem that helps people immediately associate it with a feeling or idea. Nowadays, graphic design extends into motion graphics. This includes animations, GIFs and videos. Furthermore, as we are also looking for better ways to digest endless information, infographics are an increasingly popular area of graphic design.
Good graphic design is supposed to be simple and memorable. It reflects the essence of a brand while at the same time making it stand out and appeal to its target audience. For example, the FedEx logo is a bold symbol that’s symmetrical but not too formulaic. It’s instantly recognizable even without the lettering. It makes us think of speed and efficiency.
How Is Graphic Design Integrated in Branding?
Designers can achieve proper branding by using techniques such as typography, imagery, and layout. Color is one of the most powerful tools in the graphic designer’s arsenal. It enables them to shape how people feel about a brand without using any words.
Color psychology is a fascinating area of graphic design. For example, red is often associated with danger and excitement. Brands that are environmentally-friendly, typically go for a green hue in their branding. Purple makes you think of royalty. Orange is a good choice for CTA buttons as people normally associate it with good deals. Finally, blue symbolizes trust. This makes it a color of choice for banks and technology companies who want customers to feel secure using their services.
Why Is Graphic Design Important for Branding?
Good design makes a business stand out, and differentiates it from its competitors. It represents the company’s essence though a recognizable, and unique visual identity. Branding design covers many aspects. The company’s logo, color scheme and icons all help ensure marketing collaterals are correctly branded.
Graphic design also gives businesses a specific identity to the general pubic. A brand identity stems from the way companies project themselves, and how they’re perceived by their customers. These days, brand identity is important because consumers want to buy into certain lifestyles. They care about the values that companies stand for. It’s no longer enough just to churn out interesting products. You also have to ensure that your brand identity resonates with the target audience.
Conclusion
Graphic design helps to build a brand’s personality and define its identity. It’s one of the most important aspects of business branding, allowing a business to stand out from its competitors as well as make a lasting impression on potential customers. Regardless of the medium, if the graphic design well branded then it should be instantly recognizable as coming from a specific company.
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