Graphic Design 101: Understanding Different Types of Graphic Design

Graphic design is an essential tool for communication. It can be done through typography, imagery, color and form. In addition, it is a powerful craft for designers to showcase their creative skillset. When it comes to graphic design, it’s important to understand that there are many different categories. And each type has its own unique techniques and uses. Suppose you are a company seeking dedicated design services covering a variety of types. In that case, we can help you understand the different types of graphic design so that you can choose the best one for your business. 


1. Visual Identity

As a brand, you need to create a specific identity so that people can immediately recognise you. It is a way to differentiate your brand from others using visual elements. Graphic designers are crucial in this regard. This is because they help create your unique visual identity using color palettes, typography, logos, and imagery. Finally, your graphic designer must develop a brand guideline to ensure all corporate materials remain on brand. 


2. Marketing and Advertising

Marketing and advertising graphic design are the most common services that a company might require. This type of graphic design requires thorough communication between the business and the designer to pull off an effective marketing and advertising campaign. You both need to discuss your target market needs, and then translate them into the best design. An effective marketing and advertising graphic design can communicate, engage, and convert audiences, regardless of the medium.


3. UI Design

User Interface (UI) design is all about crafting the look of mobile, desktop and web interfaces. UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. While the user interface should be backed up by UI developers, the UI designer’s role is crucial. They help create an easy to understand navigation experience for the user.


4. Packaging

Packaging design is another way of communicating directly with your customers. It is a valuable marketing tool that can also tell a brand identity and story. A packaging designer must create print-ready packaging while thinking about the information they want to display. Your packaging designer must also lead the design process from beginning to end, giving concept ideas, design direction, and a hands-on execution process to produce a compelling and attention-grabbing packaging for your product.  


5. Motion Graphics

Motion graphics requires expertise in audio, video, and special effects. It communicates concepts to the target audience in the form of video or animation. It would also help if the designer has strong knowledge of coding and 3D modeling, as motion graphics is more complicated than the other types of design. This type of graphic design is considered a highly effective marketing technique, especially with the popularity of video content advertising. 



There are many opportunities to explore the different types of graphic design. Using all the different types enables you to fully activate marketing channels and build an excellent brand reputation. Understanding the different types of graphic design will also help you find the suitable  service you need for your brand to convey spot-on messaging through visual communication. 

Looking for an unlimited graphic design service to help you create different types of engaging graphics? Our creative team comprises of artists, illustrators, animator and UI designers. Together, they ensure that all your creative needs are reliably covered. We’ve worked with hundreds of iconic companies and startups to design incredible marketing assets.

Get in touch with us today to see how we can help!

We'd love to read your graphic design insights and trend analyses. You can email your content collaboration requests to [email protected].

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