Meme Marketing Mastery: How to Create Memes That Convert

Memes have taken the world by storm, and they are not just a form of entertainment anymore. 

Today, memes have become a powerful tool for businesses to market their products and services. After all, this marketing strategy is an excellent way to engage with your target audience, especially the younger generation. 

Here’s how you can create you become a master at meme marketing yourself 

Understanding Memes

Memes are images, videos, or pieces of text that are shared online and go viral quickly. They usually contain a humorous or satirical element, making them relatable and shareable. Memes can be based on anything, from popular culture to everyday situations.

 Memes are generally a hit or miss–and not everything you create will be trending. But here are some elements that make a meme go viral:

  • Humor. Memes should be funny and relatable to the audience.
  • Relevance. Memes should be relevant to current events or trending topics.
  • Visual appeal. Memes should be visually interesting and easy to understand.
  • Shareability. Memes should be easy to share on social media platforms.

How to Create Memes That Convert

Now that we have understood the elements of a successful meme, let’s explore how to create memes that convert.

Know Your Audience

The first step in creating a meme that converts is to know your audience. You need to understand their interests, behavior, and preferences. This will help you create memes that are relatable and resonate with your target audience. You can follow trends, be active on a lot of social media or use social listening tools to understand your audience better.

Use Humor

As mentioned earlier, humor is an essential element of a successful meme. You can use different types of humor, such as sarcasm, irony, or wit, depending on your audience’s preferences. Be sure to commit to the bit to make the meme more believable. 

Be Creative

Creating a meme that stands out from the rest requires creativity. You can use different formats, such as GIFs, images, or videos, to create a meme that is unique and visually appealing. You can also use popular templates or create your own.

Be Relevant

Memes should be relevant to current events or trending topics. You can use social listening tools to monitor trending topics or use hashtags to stay up-to-date with the latest trends. Being relevant will increase your meme’s chances of going viral and being shared on social media platforms.

Test and Measure

Creating memes that convert requires trial and error. You need to test different formats, images, and text to see what works best for your audience. 

Use analytics tools to measure your meme’s performance, such as likes, shares, and comments. This will help you improve your meme marketing strategy and create memes that convert.

Best Meme Marketing Examples from Brands

Looking for inspiration to do meme marketing right? These brands can teach you a thing or two. 

1. Wendy’s

meme marketing

Wendy’s Tweet

The fast-food chain is well-known for its snarky Twitter account that often incorporates memes into its tweets. In 2017, they launched the “Nuggs for Carter” campaign, challenging a teenager named Carter Wilkerson to get 18 million retweets in exchange for a year’s worth of free chicken nuggets. 

The tweet went viral and became one of the most retweeted tweets  of all time. Wendy’s capitalized on this by creating a series of memes and social media posts featuring Carter and their chicken nuggets.


2. Denny’s 

The diner chain is another brand that uses memes on social media to connect with a younger audience. Denny’s social media accounts are filled with quirky, surreal memes that often reference pop culture. 

One popular meme they created was the “zoom in” meme, where they posted a seemingly random image and asked followers to zoom in on a specific part of the picture, revealing a hidden message.


3. Old Spice 

meme marketing

Old Spice Campaign

The men’s grooming brand created a series of hilarious ads featuring actor Isaiah Mustafa, known as the “Old Spice Guy”. The ads featured over-the-top humor and surreal visuals, including Mustafa riding a horse on a beach and emerging from a shower on a boat. 

The ads went viral and became a cultural phenomenon, spawning numerous parodies and memes.

The Lowdown

Meme marketing has become a powerful tool for businesses to engage with their target audience and increase their online presence. Creating memes that convert requires creativity, relevance, and a good understanding of your audience’s preferences. 

By following these tips, you can harness the power of meme marketing yourself–and provide a few good-hearted laughs along the way.

Read more: How Does Unlimited Graphic Design Work?

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