Logo design is one of the most consequential steps in a company’s history. 

A logo is a powerful summary of a brand, its values, and the proposed benefits to consumers. It is your representative across all channels: from social media to pens, from big billboards to infographics.

For many reasons, logo designing can be thought of as the ultimate test of a graphic designer’s skill. After all, how do you effectively and concisely communicate the most important things about a company as concisely as possible while still being memorable? 

Imagination, speed, social networking, reliability, security… these are key pillars that can be conveyed in the right logo.

And it all starts with choosing the right logotype for your business. There are a lot of factors that go into logo designing like color theory, symbolism, typography, illustration, etc. But you can put all those on the back burner first. 

It’s a process that’s given a lot of importance and pressure. But it’s also best to keep in mind that logos can evolve over time. So you can focus first on the message you want your logo to bring. Over time, it’ll grow with the rest of the company.

To help you choose the best one, here are 5 logotypes and a few of the finest examples from brands that got it right: