[INFOGRAPHIC] Best Colors for Digital Marketing

Knowing the best colors for digital marketing is a no-brainer for any marketer. Color psychology is a powerful tool used not only by graphic designers, but also by marketing strategists.

As consumers, we are powerfully affected by what we see. You’ll notice your campaign results take off if you pick and blend the right colors for your designs. That’s because different colors evoke different emotions. They can encourage us to purchase more, think deeper about our values, and evaluate our relationship with certain brands. 

Have you ever wondered why fast food companies use a lot of red in their branding and restaurant design? That’s because red evokes excitement and hunger. 

Or why a lot of technology firms rely on blue? Blue evokes trust, security, and reliability. So customers feel like they can trust these brands to safely handle their information. 

Meanwhile, the close association between environmentally conscious brands and the color green is a clear one.

And orange is an interesting color. It blends the happiness of yellow with the energy of red. Brands who want to portray an invigorating, unique image use this often. And this is only the tip of the iceberg when it comes to color psychology.

You should have a color palette that defines your brand. It should effectively convey the vision or feeling you’d like your customers to associate with your product or lifestyle.

With this handy infographic, you can grasp the basic of color psychology. You can also take advantage of the statistical information of what works for most business. Through this, you can find the best colors for digital marketing that works for your brand.

Applying this in your strategy doesn’t mean you won’t stand out. There are many ways to be creative even with the most ‘overused’ colors!

color psychology infographic

More Articles
The Most Unforgettable Movie Posters of 2022 and 2023

The Most Unforgettable Movie Posters of 2022 and 2023

They say a picture can say a thousand words. And for the best movie posters, that’s precisely what they are trying to achieve. Movie posters are an underrated piece of art. For such a small dimension, it’s supposed to set the tone of the film and provide additional...

read more
The Best Animated Music Videos of 2022 and 2023

The Best Animated Music Videos of 2022 and 2023

Animated music videos are popular again, here are the best we’ve seen recently. Music videos have been changing the game in pop culture for decades. I mean, who hasn’t spent their time binging MVs of their favorite artist?  Not only is it another medium for singers to...

read more
Expect To See These Top Fonts Everywhere in 2023

Expect To See These Top Fonts Everywhere in 2023

Typography is an indispensable part of graphic design. That's why these top font trends are guaranteed to make a splash this year.  Font choices are one of the biggest decisions brand strategists can make. Despite what many think, you can convey a lot about your brand...

read more

Creativity is all that you need!

Stop living a dull life and fill it up with color.
Subscribe to our newsletter and give your creativity a boost.

  • This field is for validation purposes and should be left unchanged.