How forward-thinking is your creative strategy? by admin | Sep 23, 2021 | 0 comments Curious to know if you're a creative strategy novice or a guru? 127 Creative strategies assessed so far Take the quiz to see where you rank... Your Online Presence How big is your digital footprint? You maintain a minimal online presence and rely on in-person interaction with customers. You have social media pages that are occasionally updated with posts whenever you have time. You actively maintain social media pages and a functional website. You have a clearly defined online strategy across multiple channels. 1 out of 6 Your Marketing Efforts How are you spreading the word about your brand? You rely on word of mouth to raise brand and product awareness. You leverage social media and Google banner ads to promote your business among a general audience. You use targeted online and offline marketing techniques... but you're more comfortable with one over the other. Your online and offline marketing strategies compound. Your campaigns are supported with captivating graphic designs. 2 out of 6 Your Branding Strategy How unique and identifiable is your brand? You're in the early stages of branding and working on a memorable logo. You have a completed brand style guide ready to be developed into marketing assets. You have sleek business cards, custom illustrations and presentation/email templates that you use to strengthen your brand. Your brand is instantly recognizable. Your branding strategy thoughtfully undergoes re-branding to keep up to date with current trends. 3 out of 6 Your Merchandise and Print Designs Have you considered bags, coffee mugs and t-shirts along with business cards? Packaging? No thanks! You'd rather deliver your products with any random bag you have lying around the shop. You have thoughtfully designed packaging that clearly communicates key information. You have specialized, themed packaging and you've started exploring merch. Your print designs are top notch and attention-grabbing. Your merch is a powerful way to drive sales. 4 out of 6 Your Website Design Your website is your online store front! You don't have a website yet! But you're curious about the benefits... You have a basic website that lists key information such as product details, shop location and an "About Us" section You have engaging conversion-driven landing pages that are easy to navigate. You've integrated e-commerce into your website. You even have a learning center and a blog. 5 out of 6 Your Graphic Designs Are your graphic designs on-brand, visually engaging and do they communicate your key message? Your graphic designs are templated or downloaded from stock photo libraries. You've adding character and creativity into your graphic designs to help your ads stand out. Your portfolio now includes animated GIFs, email graphics, social media graphics, banner ads and custom illustrations. Your designs (motion and static graphics) are optimized for each channel. The full graphic suite helps guide your audience down the purchasing funnel. 6 out of 6 Name Email Address Time is Up! Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.