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Our Favorite GenZ-Inspired Branding in 2024

Our Favorite GenZ-Inspired Branding in 2024

The Y2K trend is one of the hottest lifestyle trends that’s been dominating marketing circles everywhere. With GenZ leading the Tiktok-popularized trend, the aesthetic has become ubiquitous, often used to convey a certain youthful and refreshing mood.  We don’t see...

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An Introduction to Brand Strategies in 2024

An Introduction to Brand Strategies in 2024

If you’ve ever thought “what are brand strategies?” you’re not alone. Here’s a short and sweet introduction to how brands built their reputations online.    If you think about it, starting your business is one of the easier parts of building a legacy brand. ...

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Tips for Designing a Great Logo

Tips for Designing a Great Logo

Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do. Logos are not just shapes and colors;...

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How To Build A Brand Story With Color

How To Build A Brand Story With Color

Want to uncover brand color meaning? We’re here to help. When it comes to branding, there are definitely a lot of decisions that need to be made. How do you build a compelling brand story? And how can you curate a strong brand message with brand visuals?  We know this...

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Graphic Design Checklist for Fintech Companies

Graphic Design Checklist for Fintech Companies

Are you a fast-growing fintech startup? Here’s how you can leverage your design team to get the best visual design. When it comes to running a startup, a lot of compromises can come at the cost of growth. And your branding and visual design is one thing you should...

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Meme Marketing Mastery: How to Create Memes That Convert

Meme Marketing Mastery: How to Create Memes That Convert

Memes have taken the world by storm, and they are not just a form of entertainment anymore.  Today, memes have become a powerful tool for businesses to market their products and services. After all, this marketing strategy is an excellent way to engage with your...

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Design & Its Role in the Foundation of Brand Identity

Design & Its Role in the Foundation of Brand Identity

Design isn't just about styling or making something look pretty. It's about conveying a message and is used to build brand awareness and set up the foundation of your brand identity.  In this article, we'll discuss the value of design and how it helps set up the...

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