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Design & Its Role in the Foundation of Brand Identity

Design & Its Role in the Foundation of Brand Identity

Design isn't just about styling or making something look pretty. It's about conveying a message and is used to build brand awareness and set up the foundation of your brand identity.  In this article, we'll discuss the value of design and how it helps set up the...

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Tips for Designing a Great Logo

Tips for Designing a Great Logo

Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do. Logos are not just shapes and colors;...

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How Can Using Color Psychology Push Your Brand Forward

How Can Using Color Psychology Push Your Brand Forward

Color psychology is essential in marketing a brand, product, or service. Whether we realize it or not, color has a psychological impact on our emotions and feelings. This is why brands are particular about their presentation through ads, uniforms, or even product...

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9 Things to Consider to Create a Good Branding Guide

9 Things to Consider to Create a Good Branding Guide

Let's talk about your small business branding guide and what it must be to ensure first impressions are positive. It is so important to make good first impressions, and it all starts with a good branding. While first impressions happen within the first few seconds,...

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4 Reasons Your Company Should Invest in Branding Design

4 Reasons Your Company Should Invest in Branding Design

Effective branding plays a crucial role in the success of a business. Unfortunately, many businesses underestimate the power of branding. For the most part, it is because of a misunderstanding of what branding actually means. But it can also be due to the fact that...

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Understanding Graphic Design in Business Branding

Understanding Graphic Design in Business Branding

Graphic design is defined as the aesthetic use of words, visual elements and the potential space between them. Thus, it's often regarded as a creative medium rather than an important business process. However, that's actually not the case. Graphic design in business...

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How To Create A Brand Guideline

How To Create A Brand Guideline

How to create a brand guideline is one of the most important steps you'll take as a business leader. A brand guideline visually sets a company apart from its competitors. Furthermore, it can be one of the most valuable assets an organization owns. It’s essentially...

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