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Design isn't just about styling or making something look pretty. It's about conveying a message and is used to build brand awareness and set up the foundation of your brand identity. In this article, we'll discuss the value of design and how it helps set up the...
Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do. Logos are not just shapes and colors;...
Color psychology is essential in marketing a brand, product, or service. Whether we realize it or not, color has a psychological impact on our emotions and feelings. This is why brands are particular about their presentation through ads, uniforms, or even product...
Let's talk about your small business branding guide and what it must be to ensure first impressions are positive. It is so important to make good first impressions, and it all starts with a good branding. While first impressions happen within the first few seconds,...
Effective branding plays a crucial role in the success of a business. Unfortunately, many businesses underestimate the power of branding. For the most part, it is because of a misunderstanding of what branding actually means. But it can also be due to the fact that...
Graphic design is defined as the aesthetic use of words, visual elements and the potential space between them. Thus, it's often regarded as a creative medium rather than an important business process. However, that's actually not the case. Graphic design in business...
How to create a brand guideline is one of the most important steps you'll take as a business leader. A brand guideline visually sets a company apart from its competitors. Furthermore, it can be one of the most valuable assets an organization owns. It’s essentially...
Graphic design is an essential tool for communication. It can be done through typography, imagery, color and form. In addition, it is a powerful craft for designers to showcase their creative skillset. When it comes to graphic design, it's important to understand that...
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Netflix’s runaway hit Squid Game is set to become its most watched series of all time! The internet sensation has spawned viral memes and conversations about socio-economic issues that feel increasingly relevant. For example, financial debt, class divide and addiction...
What is a Brand Book? A brand book is a collection of documents and images that showcase your company's history and vision. Brand books are great because they are visual marketing tools that can be used to market your business to potential clients. They can also be...
