Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do. Logos are not just shapes and colors;...
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How To Build A Brand Story With Color
Want to uncover brand color meaning? We’re here to help. When it comes to branding, there are definitely a lot of decisions that need to be made. How do you build a compelling brand story? And how can you curate a strong brand message with brand visuals? We know this...
Graphic Design Checklist for Fintech Companies
Are you a fast-growing fintech startup? Here’s how you can leverage your design team to get the best visual design. When it comes to running a startup, a lot of compromises can come at the cost of growth. And your branding and visual design is one thing you should...
Harness Color Psychology in Branding for a Unique Brand Story
When it comes to branding, every business aims to make a lasting impression on its target audience. From logos and slogans to social media presence and customer service, businesses employ various tactics to create a brand identity that resonates with their audience....
Our Favorite GenZ-Inspired Branding in 2022
The Y2K trend is one of the hottest lifestyle trends that’s been dominating marketing circles everywhere. With GenZ leading the Tiktok-popularized trend, the aesthetic has become ubiquitous, often used to convey a certain youthful and refreshing mood. We don’t see...
Meme Marketing Mastery: How to Create Memes That Convert
Memes have taken the world by storm, and they are not just a form of entertainment anymore. Today, memes have become a powerful tool for businesses to market their products and services. After all, this marketing strategy is an excellent way to engage with your...
The Stories Behind These 10 Iconic and Famous Logos
Logos are often the first point of contact between a brand and its customers. Because of this huge challenge, they can have a powerful impact on how a company is perceived. Some famous logos are instantly recognizable, even without the name of the brand alongside it. ...
Design & Its Role in the Foundation of Brand Identity
Design isn't just about styling or making something look pretty. It's about conveying a message and is used to build brand awareness and set up the foundation of your brand identity. In this article, we'll discuss the value of design and how it helps set up the...
How Can Using Color Psychology Push Your Brand Forward
Color psychology is essential in marketing a brand, product, or service. Whether we realize it or not, color has a psychological impact on our emotions and feelings. This is why brands are particular about their presentation through ads, uniforms, or even product...
9 Things to Consider to Create a Good Branding Guide
Let's talk about your small business branding guide and what it must be to ensure first impressions are positive. It is so important to make good first impressions, and it all starts with a good branding. While first impressions happen within the first few seconds,...