color palette Archives - DotYeti.com

How To Build A Brand Story With Color

Want to uncover brand color meaning? We’re here to help. When it comes to branding, there are definitely a lot of decisions that need to be made. How do you build a compelling brand story? And how can you curate a strong brand message with brand visuals? We know this...

Wise Rebrand and Logo Explanation: Behind the New Visuals

Wise may have just launched the best rebrand of the year. In a time when pressures are ramping up to stay competitive in a tight industry, the legacy brand is proving it’s here to stay. Their new brand position puts them in an ideal place to make an impact. Plus, it...

Harness Color Psychology in Branding for a Unique Brand Story

When it comes to branding, every business aims to make a lasting impression on its target audience. From logos and slogans to social media presence and customer service, businesses employ various tactics to create a brand identity that resonates with their audience....

Pantone’s Color of the Year 2023: Viva Magenta Explained

It’s no secret that Pantone's Color of the Year announcement is a highly-awaited event. After all, this announcement quite literally determines the trends for the following year. If you're wondering how a Last December 1, the institute revealed the color of the year...

[Guide] Tools to Help You Decide Your Brand Colors in 2023

Are you stuck deciding your colors in marketing? Then check out these helpful tools to find the best brand color story for you. Choosing core colors are no easy feat. After all, there are many factors to consider when deciding. For one, the psychological effects of...