Excellent graphic design is essential for every website. It is what gives a website its character and appeal. Remember, your website is also an extension of your brand. Therefore it should seamlessly fit into your branding style. A well designed website provides...
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Graphic Design 101: Why is it so Important for Businesses?
In the busy business world, many people may minimize the significance of certain tools in order to save time or money. Graphic design is one aspect that does not get the attention in deserves. In other words, most entrepreneurs and business leaders may deem it...
Graphic Design 101: How Design Affects Various Industries
Design plays a pivotal role in business growth. After all, 97% of people say that visual design influences their perception of a brand's credibility. In addition, designs communicate ideas in a memorable manner. For example, your company's values, vision and unique...
[UPDATED] The 2022 Complete Graphic Design for Marketing Guide
Every team understands the importance of graphic design for marketing. Graphic design is the art of communicating a message using visual content. It has a huge impact on brand awareness and conversion. This is why entrepreneurs and key decision-makers know that...
Pantone Colors of 2022: How it Affects Designers and Marketers
As we approach the end of 2021, it’s time to predict the creative trends that we’ll be seeing next year. Many in the creative industry were heavily anticipating Pantone’s sneak peek into the colors they expect to dominate 2022. In other words, the Pantone team tapped...
[FREE] Netflix’s Squid Game Business Cards Design & Logo Design Explanation
Netflix’s runaway hit Squid Game is set to become its most watched series of all time! The internet sensation has spawned viral memes and conversations about socio-economic issues that feel increasingly relevant. For example, financial debt, class divide and addiction...
How to Lead a Creative Team: Conversations That Get You Results
To lead a creative team is way more difficult than one imagines. And an autocratic style of leadership is definitely not going to cut it. Artists or creatives aren’t just regular types of employees you can boss around like machines. Come to think of it, you can...
[INFOGRAPHIC] Why Exactly Is Graphic Design Important?
Graphic design is important in delivering a powerful first impression to potential customers. It's also essential in helping your brand stand out from the crowd and creating an overall professional image. Businesses of all sizes use the power of graphic design. It's...
[INFOGRAPHIC] Best Colors for Digital Marketing
Knowing the best colors for digital marketing is a no-brainer for any marketer. Color psychology is a powerful tool used not only by graphic designers, but also by marketing strategists. As consumers, we are powerfully affected by what we see. You'll notice your...
[INFOGRAPHIC] Visual Design Terms Every Digital Marketer Should Know
Visual design terms that every digital marketer should familiarize themselves with more or less stay the same. Even though they're different fields, tech-savvy marketers understand that graphic design and campaign performance go hand-in-hand. The right creative design...