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The Fanta rebrand comes at the heels of other major legacy rebrands. To name a few, Pepsi, 7-Up, and even Nokia have all unveiled new brand identities in 2023. This time, it’s everyone’s favorite orange-flavored soda, Fanta. The direction of the rebrand was led by...
It’s barely the first quarter of 2023, but we’ve already seen a couple of logo rebrands from big names. This time, it’s the Pepsi new logo that’s been making waves on the internet. And if you're looking for a comprehensive Pepsi logo explanation, you're in the right...
In case you forgot Nokia doesn’t make phones anymore, here’s a reminder. Last Sunday, the OG phone giant unveiled its first rebrand in 60 years. Besides a new Nokia logo, they’ve also transformed their business identity to move away from its once-iconic mobile phone...
Logos are often the first point of contact between a brand and its customers. Because of this huge challenge, they can have a powerful impact on how a company is perceived. Some famous logos are instantly recognizable, even without the name of the brand alongside it. ...
A logo captures and connects the mind of viewers to your brand, without having to see the name underneath. You can see it in the example the yellow arches of McDonald’s, or the bitten apple of Apple, Inc. A good logo is able to bring about global recognition which is...
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