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On Wednesday, Warner Bros. Discovery confirmed that it will combine its flagship streaming services Discovery+ and HBO Max to ‘Max’ by May 23. The new service will house Discovery+’s broad TV offerings with some of HBO Max’s critically-acclaimed productions...
The Fanta rebrand comes at the heels of other major legacy rebrands. To name a few, Pepsi, 7-Up, and even Nokia have all unveiled new brand identities in 2023. This time, it’s everyone’s favorite orange-flavored soda, Fanta. The direction of the rebrand was led by...
Wise may have just launched the best rebrand of the year. In a time when pressures are ramping up to stay competitive in a tight industry, the legacy brand is proving it’s here to stay. Their new brand position puts them in an ideal place to make an impact. Plus, it...
In case you forgot Nokia doesn’t make phones anymore, here’s a reminder. Last Sunday, the OG phone giant unveiled its first rebrand in 60 years. Besides a new Nokia logo, they’ve also transformed their business identity to move away from its once-iconic mobile phone...
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