Whether you establish a company or your personal brand, a great logo can do wonders for your branding. One of the first things to do when you’re starting is to design one, which, for most people, seems like an easy thing to do.
Logos are not just shapes and colors; their essence is so much more than that. If you want to design one that will make a difference in your success, here are some quick and easy tips you can do.
1. Give It Meaning and a Story
It might be tempting to jump into the design process without thinking about why it is going to be on the project in the first place. It’s always so important to start with that question: why is it essential to have a logo? For one, it has to be consistent with the look and feel of your brand.
Second, it should communicate what your brand is about and what it stands for. Third, it should be as memorable as possible.
You could also ask yourself what story you want your logo to tell. What message do you want to communicate through it?
2. Great Logos Keep It Simple
When you’re trying to come up with the perfect logo, you have to keep it as simple as possible. The more complicated it is, the harder it will be for people to recognize and remember it.
A logo that you can easily recognize is much more memorable than one that is hard to find. Simple also means that it should not be cluttered and should not have too many colors.
3. Consider Negative Space
You may have heard that simplicity is the ultimate sophistication. This is true when you’re designing a logo. To achieve this level of sophistication, you have to start learning the power of negative space. This is where your logo design should be the closest to perfection.
Negative space refers to the area around a logo without any design elements. You can design your logo with negative space, but you can also use it as a design element. The way you use it will depend on what kind of message you want to communicate.
To use negative space effectively, you have to learn how to use its power to convey your brand’s identity.
4. Use Typography Wisely
Typography is another vital element that you have to consider when designing your logo. The font you use can either make your logo look boring or stunning. This is why it’s essential to use typography in your logo wisely.
Think about the fonts you’re going to use to create a brand that people will remember and recognize. You should choose fonts that are easy to read and recognize.
When trying to achieve a memorable logo, remember that typography is not just for text. It can also be a design element on your logo that will give it further meaning.
5. Pick the Right Colors
Consider the colors you’re going to use in the design process. Colors are one of the first things people see on your logo. You will have to choose colors that are easy to read and consistent with your brand’s identity. Adobe Color is a great start to picking colors for your logo. You can also draw inspiration from yearly color trends with Pantone.
6. Make It Unique and Truly Yours
Remember that your logo doesn’t have to be unique, but it has to be uniquely yours. Sure, it’s okay if you look at the styles of other logos and use some of them to create the perfect one. But in the end, it has to be uniquely yours and not just a copy of someone else’s.
The lowdown on creating great logos
When trying to design a great logo, remember that the design process takes some time. It’s not something you will finish in the snap of a finger. But if you follow these tips, you’re sure to be headed in the right direction.
Get help designing the best logo for you by hiring DotYeti.com, home of the best graphic designers for small businesses. Let our experts help you strengthen your brand’s visual identity and make you stand out from the crowd. Book a demo today to see how we can help you.