Social media advertising on Twitter can help get your Tweets and account in front of more people. And those exposed to it just might be interested in your product or service. Statistics show that only 65% of businesses around the world consider Twitter as a platform for social media advertising. But despite this being Twitter’s greatest weakness, it is also its greatest strength.
It has a smaller reach than on Facebook, which means there is a higher chance that your business will get ahead. All before the rest of your competition starts advertising their own products and services.
In this article, we’ll talk more about how to use Twitter for business and how you can properly present your brand on the platform.
Why use Twitter for marketing?
Twitter is one of the leading platforms today you can use to achieve your business goals. It’s effective in raising brand awareness, driving sales, and even lead generation.
As a marketer, it is crucial for you to know how many active users are on Twitter daily. In the first quarter of 2021, a study by Statista shows that there are roughly 199 million active daily Twitter users. Here is the number of Twitter users by country:
Twitter is a fast-paced platform which makes it one of the best places to find and engage your target audience. With 199 million users who produce not less than 500 million tweets daily, Twitter can deliver remarkably well for advertisers.
Twitter users are constantly looking for great content and stories from the people, businesses, and brands that they’re interested in. And since the majority of the users are Millennials and Gen Z, they are also there to discover something new.
3 Benefits of Advertising on Twitter
1. Post as many tweets as you want!
Unlike in other platforms such as Facebook and Instagram, posting multiple times on Twitter per day is expected, not annoying.
There are several studies that claim Twitter is the only social network where marketers are recommended to post up to 15 times per day. Yes, you read that right. 15 tweets per day are necessary and it should be the minimum Tweet count every business should make in order to stay relevant.
The best tweets for Twitter are not only limited to texts, but they should be a mix of content that aims to entertain and educate the viewer. To keep your audience engaged, post images that present facts, videos (pre-recorded or live), and polls to strike a conversation with little to no effort.
2. Spend as little as one dollar per day on Advertisements
Social media advertising on Twitter is extremely cheap! That’s because Twitter advertising is performance-based—you will only pay if a specific business goal is achieved.
Marketers can create different campaigns to gain clicks, increase your followers, and put you in front of potential customers that will be interested in what you have to offer. Also, you can use the Twitter Ads guide to assist you in setting the proper parameters that will help you maximize the reach of your ad.
3. Keyword Tagging
If you are familiar with how SEO works, then good news! You should be thrilled that advertising on Twitter will allow you to create campaigns that target particular keywords.
The benefit of targeting keywords is that you can drive higher engagement rates and also limit your campaign’s potential audience. This means you can use a mixture of specific and general keywords in order to have a stronger engagement rate.
Types of Twitter Ads
1. Promoted Tweets
Price: The costs of promoted tweets will depend on how much you bid. Although, prices vary from $0.50 to $2 per billable action.
Promoted tweets are similar to ordinary tweets. The difference between the two is that promoted tweets are purchased by advertisers who want to reach a wider group of users and it will always say “Promoted” in the lower left-hand corner as they.
These promoted tweets are not only limited to texts and images, it can also contain videos that will autoplay in users’ timelines. If the video is less than a minute long, then the video loops. Followers and potential customers can retweet, share, and like promoted tweets the same way you would with regular tweets.
2. Promoted Accounts
Price: Promoted accounts cost $2-$4 per follower
If you want to grow your business’s Twitter following, a Twitter ad allows you to promote your Twitter account instead of just promoting one tweet.
Promoted Accounts are usually displayed in potential followers’ timelines and as a suggestion for accounts to follow. This will help you target users that might be interested in following your brand.
3. Promoted Trends
Price: $200,000 per day
This type of Twitter ad provides strong complements to key events and new product launches to help the brand increase its advocacy and conversion in little to no time. Promoted Trends without a doubt have helped marketers for years to position themselves at the top of Twitter’s trend list for at least 24 hours.
The purpose of these adverts is to spark conversations and reach Twitter’s considerable audience. Although the price you have to pay for promoted trends is not for everyone. Promoted trends is a great Twitter business strategy but it can only cater to large corporations that have thousands to millions of engaged followers.
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