Everything You Need To Know About Adobe Firefly – Generative AI for Adobe Cloud

The newest AI art generator has just touched down–and we’re already interested. Read on and find out what is Adobe Firefly for. 

Following the footsteps of DALLE-2, Midjourney, and other art generators, Adobe recently announced its own version of the innovative art model. Meet Adobe Firefly.

Launched last March 21, this generative AI art tool allows Adobe users to generate images and text effects for their design projects. This beta version can be fully integrated with other Adobe worksites. For now, you might be able to see it in Adobe Express, Adobe Experience Manager, Photoshop and Illustrator.  

While the current version is focused on images and texts, Adobe will soon enable a content creation feature with plenty of customizable options, which makes it a great tool for graphic artists and small businesses.  

Read more: How Generative Design Can Enhance Custom Design Work

What is Adobe Firefly 

It’s important to note that this is just the beginning of Adobe’s ventures in AI technology. Firefly is the first in a series of new Adobe Sensei services. After all, this isn’t the first time Adobe is dipping its feet into AI capabilities. 

In fact, they have used this tech to create the following Creative Cloud features:

  • Photoshop (Neural Filters)
  • After Effects (Content Aware Fill)
  • Adobe Experience Platform (Attribution AI)
  • Acrobat (Liquid Mode)

Furthermore, in a press statement, David Wadhani, president of the Digital Media Business at Adobe said, “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.”

Like any other generative AI tool, you input instructions and give the machine a few seconds. Firefly seamlessly integrates into your current workflows, making it an ideal assistant to your design work. 


Current capabilities

The beta version released two days ago is capable of generating high-quality images and dynamic text effects. Once an image is produced, users will be able to tweak the aspect ratio, choose a content type (photo, graphic, art), and even apply a design style. 

According to Adobe, the current Firefly version is “trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired”. The company said that the professional-grade and licensed images will help ensure that Adobe Firefly won’t create content based on other people’s intellectual property.

In the future, Adobe sees Firefly as a content creation tool. One where users can train Firefly with their own brand collateral, so it can generate content in line with their brand story. 

Here are some other generative AI capabilities that will explore:

  • Rendering 3D compositions into images
  • Creating variations of 3D objects
  • Generating branded content templates for social media
  • Exploring text-based video edits 
  • Generating vectors, brushes, and elements from text and sketches
  • Creating context-aware image editing tools

Accountability and protection guidelines

Generative art has come under fire for some questionable design applications. However, Adobe has some solutions to provide an accountable and transparent creative environment.  

In line with this, Adobe is also advocating for open industry standards through its Content Authenticity Initiative (CAI). To promote proper content attribution, Adobe will introduce a “Do Not Train” tag for artists who do not want their style to be used for model training. 

This is following an intense backlash from artists who have accused AI of generative art tools to promote the proliferation of plagiarised content. 

Once Firefly is out of the beta stage, Adobe said that it will also introduce a compensation model for its creators. 

The verdict

Adobe Firefly is a great tool for beginners, small marketing teams, and students who want quick turnarounds. It’s also suitable for pro artists to assist them on their art journey. Unlike some AI art generators, Adobe Firefly’s friendly UI helps you navigate and tweak your concepts with ease.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

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