HOW MUCH DOES HIGH-QUALITY GRAPHIC DESIGN COST?

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Freelance Graphic Designer

Internal graphic designer

Graphic Design Agency

Hiring a Freelance Graphic Designer

Price varies depending on

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Type of project

Design Elements

Experience

Revision process

Location

Option 1

Hiring a Freelance Graphic Designer

Freelancers work for multiple companies and charge per hour

Inexperienced or low-end graphic designers charge a rate of $30 per hour, average freelancers charge $60 per hour, and the pay rate of experienced designers can easily exceed $250 per hour. An average project taking 14-24 hours to complete, could leave you with a bill for $420 to a whopping $6,000- all for a single design.

As experience goes up, so does the rate. A pro when working with average to high-end graphic designers is a distinctive style that may be a perfect fit for your branding— that is if they’re not commissioning their signature work to other companies. In this case, you may find that your designs end up lacking creativity. Finding and hiring a team of freelancers for larger projects can also be a hassle.

ESTIMATE HOW MUCH IT WOULD COST YOU TO HIRE A FREELANCE GRAPHIC DESIGNER

Hiring an Internal Graphic Designer

Dedicated designer focussed on executing, but not easily scalable

If looking for a freelancer with the perfect portfolio and work ethic is too time-consuming, then perhaps assembling a more stable, in-house design team is a better option.

Having a creative department in your company brings a ton of benefits. It’ll save time and effort spent on scouting, negotiating, and communicating with external design talents.

Although, it certainly has disadvantages; especially if setting up a new department with a small budget. You’ll have to take into account your employees’ overall satisfaction, paid leaves, benefits, insurance, and other legalities. These additional responsibilities can cut into valuable time you could be spending on profit-making activities.

There’s also the matter of designers experiencing burnout from working with limited creative freedom. Plus, don't forget all the money you'll need to sink into purchasing and maintaining graphic design software and licenses.

Hiring in-house designers limits your business to old graphic design methods that are gradually becoming outdated. Outsourcing your design work opens you up to a wider pool of global talent and experts who have been designing for years.

46%

of clients are disappointed by the gap between their expectations and the delivered designs

11%

of graphic designers are freshly minted with little to no practical experience

Hiring a Graphic Design Agency

Full-service creative team that will quote for every new project

Graphic design agencies are the height of professionalism. It’s no wonder why they charge such expensive rates. Using compelling graphic design has been proven to boost sales and engagement for companies; and agencies aren’t blind to the value of their work.

With a carefully curated roster of seasoned graphic designers at their disposal, they could charge as high as $4,500 for a few designs, and $75,000 for complex projects. However, quality work and priority is not guaranteed. You'll likely be one of multiple clients, each with multiple design requests, that they're juggling at the same time. Communication lines can become confusing.

Their high price tag can also put them out of range for many smaller companies, startups or those looking for one-off designs.

Inefficiency is also a major consideration. Depending on how big the agency is, the turnaround time could possibly take longer compared to an internal graphic designer or freelancer.

Hiring a Graphic Design Agency

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Presentation

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Pitch Deck

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Infographics

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ESTIMATE HOW MUCH IT WOULD COST YOU TO HIRE A FREELANCE GRAPHIC DESIGNER

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46%

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$399

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on a monthly basis