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Font Psychology: The Importance of Typography in Branding

Font Psychology: The Importance of Typography in Branding

The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand's identity.  Typography is the major...

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Designer Spotlight: The Sexy Yellow Night Watchers

Designer Spotlight: The Sexy Yellow Night Watchers

DotYeti keeps the creative train running for hours on end, even when the world starts sleeping. The Sexy Yellow Team (team name credits to Art Director Ezra) are the mighty designers that come aboard and create fantastic work.  Meet the Night Shift Team: The Sexy...

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Designer Spotlight: The Yeti Blue Morning Warriors

Designer Spotlight: The Yeti Blue Morning Warriors

There is more to DotYeti than great designs and happy clients. Behind the success stand the designers who work hard on designs as independent creatives and as a team. Here are the (not-so) early risers of the morning shift under the care of Senior Art Director Ysabell...

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Designer Spotlight: The Lead Yetis

Designer Spotlight: The Lead Yetis

  Behind every great team is a great leader. And here at DotYeti, we hero three of the best Art Directors yetis could find who have helped our designers reach their fullest creative potential. With their leadership and direction, our designer yetis are able to...

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