Visual Communication Kit
Visual Communication Kit
Logo Package
Aa
Circular Std Bold
Aa
Circular Std Book
Primary Colors
#3A3791
#00B3CC
#6EC5D7
Font Size
Slide for the before & after
Clear Area
Clear Area or Clear Space is the term used to describe the specific amount of area or space that a logo has on all sides regardless of use. The amount of clear area should also fall in line with the concept. For example, if you plan to use a minimalist approach, the clear area shouldn’t take too much space.
Pitfalls and Best Practices
Never stretch the logo
Never alter the colors
Never rotate it
Never change the gradient color
Never use any effects (3D or drop shadow)
Never place on noisy background
Never stretch the logo
Just like your lungs, every logo should contain
space to breathe. This means the space should
be just right. Make it too narrow or too wide
and you’ve got yourself a lung disorder.
space to breathe. This means the space should
be just right. Make it too narrow or too wide
and you’ve got yourself a lung disorder.
There’s Something Missing
A logo must contain both text and image together
to make it memorable. Customers might scroll
past your logo if it’s missing one part.
to make it memorable. Customers might scroll
past your logo if it’s missing one part.
Appropriate backgrounds
In every design template, the background should
always match your logo in concept. No matter
how beautiful the scenery is, if it doesn’t match
your logo’s idea, it shouldn’t be used.
always match your logo in concept. No matter
how beautiful the scenery is, if it doesn’t match
your logo’s idea, it shouldn’t be used.
Perfectly Fitting
Taking the clear space into consideration,
the logo used should have enough space
when being viewed with the clear area.
Too much or too little can overpower the logo
when viewed.
the logo used should have enough space
when being viewed with the clear area.
Too much or too little can overpower the logo
when viewed.
Like Hands in Gloves
A logo makes an impact if text and image are
created in harmony. Customers will instantly
recognize your business name and logo if they
are always seen together
created in harmony. Customers will instantly
recognize your business name and logo if they
are always seen together
Appropriate backgrounds
Similar to sceneries, background colors shouldn’t
drown your logos into nothingness. Appropriate
or complementing colors should always be used
wherever the logo is placed.
drown your logos into nothingness. Appropriate
or complementing colors should always be used
wherever the logo is placed.
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