Corporate animation videos can easily simplify any complex message and cater to every age group. Animation videos are highly versatile — adding corporate animation videos to your marketing strategy can help your audience engage with your brand even if they have no prior knowledge about it.
Think of animation videos in general. Almost everyone of us can strongly say that we were hooked to watching cartoons when we were a kid (or even as adults today). What is it with animation videos that just grabs our attention? Let’s find out.
The Importance of Corporate Animation Videos
We know that humans are visual beings. Animated videos are amusing mediums that can tell your story to the public without it sounding boring. Whether it’s about your services or the products you sell, structured animated videos have the power to spark interest in the viewers.
The more visual presentation (images, colors, motion) you have going in, the more your viewers will respond. No wonder why cereal brands like Lucky Charms, Fruity Pebbles, or Cheerios use characters with adventurous storylines to promote their product — it’s entertaining and visually appealing to both children and adults. These characters are one of the memorable staples that helped familiarize brands to the public.
2. Limitless Creativity
Animated videos lets you be as creative as you want to be. Since they are used often to explain lengthy procedures, promote a product or a concept, you can let your imagination flow freely by adding multiple images, colors, shapes, and effects to make your video entertaining. It’s completely customizable and there are no rules on how much elements you’re using.
This is the power of abstract expressions and animated videos. If it’s done well, it can be beneficial for the branding and promotion of your brand for years.
3. Simplify Complex Messages
Infographics are commonly used to relay important information, but not everyone has the patience to read through all of the texts. Animated videos on the other hand can easily relay difficult messages that can be easily understood by the audience in less than 2 minutes.
During a crisis, animated videos are often used in commercials, news channels, or social media posts to relay warnings or essential information the public needs to know. Natural calamities for example are complex topics that can be presented lightly through animated videos.
4. Sets you Apart from your Competition
With digital marketing on the rise, one of the best ways to set your company apart from the rest is by creating personalized videos that only you offer. Characters, plots, art style — all of these can be used to set your business apart.
The videos on the internet often present products in a way that it catches the attention of the viewer AND convinces them that their product is the ultimate solution for the problem they have. Creating distinctive, unique designs and characters can last longer in the mind of the viewer rather than lifeless promotions.
Unlimited Designs with DotYeti
One of the factors that business owners think of often is the budget of the company. Here at DotYeti, we believe that producing great quality animated videos doesn’t have to be expensive. We offer unlimited graphic design services in packages that fit your budget. Visit our pricing page for more information.