[INFOGRAPHIC] Visual Design Terms Every Digital Marketer Should Know

Visual design terms that every digital marketer should familiarize themselves with more or less stay the same. Even though they’re different fields, tech-savvy marketers understand that graphic design and campaign performance go hand-in-hand.

The right creative design does three things for a business. First and foremost, it gets you to the top of the social feed. Second, it skyrockets your engagement rates. And third, it gets you surfing the wave of trending content.

But how familiar are they with the terminology of graphic designers? What exactly is a logotype? What does it mean when an image is too saturated or the aspect ratio is too low?

Here are some visual design terms every forward-thinking marketer should know. We believe that only through learning what to be on the lookout for, can marketers and creatives recognize when they’ve hit the jackpot: a graphic design that drives marketing KPIs and puts entire campaigns on the global stage.

visual design terms


Being familiar with these terms can develop the creative eye of marketers. Especially when they’re building ad campaigns with graphic designers. It also helps strengthen communication for both parties.

It’s no secret that clients and designers often have misunderstandings when it comes to creative direction. Something as simple as learning a few terms can lessen the number of revisions along the way.

More Articles
How to Build a Successful Landing Page for Your Google Ad

How to Build a Successful Landing Page for Your Google Ad

Building an effective Google Ad landing page is vital to improving the conversion rate of your marketing campaigns. A landing page will entice website visitors to convert better than a general website.  This article outlines how to design and create a targeted landing...

read more
The Basic Types of Images Used for High-Quality Web Content

The Basic Types of Images Used for High-Quality Web Content

Web content consists of everything that fills the website, and it is part of the user experience. It includes the following core types: text, images, video, animation, and audio. Together, they form the visual element of a visitor's interaction with your brand online....

read more

Creativity is all that you need!

Stop living a dull life and fill it up with color.
Subscribe to our newsletter and give your creativity a boost.

  • This field is for validation purposes and should be left unchanged.